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2019 Threads Challenge Theme:

The Transformation Challenge

The challenge has been made for all qualified members of ASDP for 2019!

Among the most popular exhibits at the Milwaukee Public Museum is the Puelicher Butterfly Wing, an indoor tropical garden, home to hundreds of living butterflies. A visit to this space is magical. Seeing these creatures at all stages of development, from caterpillar to chrysalis to full-fledged butterfly, reminds us that change is a constant in life.

Change can be positive or negative, exhilarating or frightening. For this challenge, Threads asks the members of the Association of Sewing and Design Professionals to show us that change can be good. We challenge you to design a garment or ensemble that includes an element of transformation.

Your garment/ensemble must be able to be changed on the runway from one look to a distinctly different second look. You may incorporate removable pieces, but each piece that comes off must be integrated in some way into the alternate look. Consider reversible sewing techniques, changeable silhouettes, layered fabrics, or anything else that transforms the garment. We’ll judge the entries -on excellence of construction and design, with a special focus on how successfully the ensemble changes from one look to another.

In your artist’s statement, describe in detail how your entry changes, and include photos of both views. Explain your inspiration, and let us know how your design process encouraged you to embrace change.

Challenge Terms & Schedule:

The Challenge is open to formal, emeritus, and retired members with at least one year of continuous membership in the Association of Sewing and Design Professionals. Entrants must maintain their membership in good standing throughout the entire Challenge process, from submission of Intent to Enter through publication of winning garments by the magazine. The winner of Best Overall is asked to serve as a judge for the next year's challenge, and therefore cannot enter.

If you are currently a student, intern or friend of ASDP and would like to change membership categories so you can enter, contact the VP of Membership at

Important Dates to Remember:

April 10, 2019: Intent to Enter form and fees submitted online by 11:59 PM EDT.

April 30, 2019: Entry Number(s) sent to Entrant via email. First round submissions will be handled electronically so please add to your safe list and save all Challenge related emails.

August 10, 2019: First round entry submissions are due 11:59 PM EDT as registered on the Challenge inbox. Complete the Challenge Submission Form online. You will be attaching your photos, Artist Statement and Runway Commentary in the form. You will also need to complete the Fashion Show and Member Showcase Entry form.

September 15, 2019: Notification of status of all entries by email.

October 17, 2019: Finalist entries are due at Conference for final judging.

October 18, 2019: Winners will be announced at Conference at Runway Fashion Show and Member Showcase.

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