Dear ASDP Board

Lifetime Achievement Award Honorees

The Association of Sewing and Design Professionals Lifetime Achievement Award is given to a person, organization, or business that has made a profound contribution to the goals that ASDP promotes: sewing, fashion, pattern making, writing, and/or education in the field of sewing and design. Nominations for the award are made by ASDP members.

Lifetime Achievement Award 2021 Nomination

To make your nomination for Lifetime Achievement Award for 2021, fill out the form below and follow the instructions on the form to enter your nomination.

Lifetime Achievement Award Nomination Form.pdf

2018 Award Winner: Martha Pullen

ASDP Lifetime Achievement Award winner 2018

Martha is a native of Scottsboro, Alabama, Martha Campbell Pullen is an internationally-known lecturer and teacher in the heirloom sewing field. A former English teacher and college professor, she has a Ph.D. in Educational Administration and Management.

Her business started in 1981 with a tiny shop on Madison Street in Huntsville, Alabama. Two months after opening that shop, she began importing laces and fabrics to sell mail-order, both wholesale and retail. Next came sewing events which attracted large numbers of students to Huntsville-some years over 1000 people. Martha turned her hobby, heirloom sewing, into an international company. She started in a tiny shop in Huntsville, Alabama with $27,000. When Martha sold her company in 2004, it had sales of over 6 million per year. She continued working for the company for ten more years. She produced sewing schools in Australia, England, Sweden, Canada, New Zealand and almost every state in the US. An accomplished author, she has more than 50 books to her credit. In 1987 she started Sew Beautiful magazine which was distributed worldwide for over 25 years. In 1992 She began a PBS TV show, Martha’s Sewing Room, which aired in all 50 states for 17 years.

Martha has won numerous awards: Executive of the year from Huntsville/ Madison County Chamber of Commerce, National Daughter of Distinction from Daughters of the American Revolution, Golden Needle Award from Schmetz Needle Company, and Sewing Hall of Fame from American Sewing Guild.

After founding Pullen Press, LLC , in 2012, she published her second entrepreneurship book, G.R.A.C.E, Keys to Entrepreneurship. She travels several times a month teaching entrepreneurship classes all over the United States. Martha was happily married to the late Joe Ross Pullen, an implant dentist, for forty years. She is the mother of five and grandmother to eighteen! An active member of her church, Whitesburg Baptist, she also volunteers with the Southern Baptist International Mission Board in Africa, Jamaica, and Brazil. Martha is passionate about helping others achieve their dreams of successful entrepreneurship, avoiding some of the mistakes that she made!

Previous Recipients

Carla Mathis

Connie Crawford

Sandra Betzina

Judith Neukem

Kenneth D. King

Janet Pray, Islander Sewing System

Pati Palmer

Fairchild Fashion Group

Betty Kirke

David Sassoon

Threads Magazine

Helen Joseph Armstrong

Susan Khalje

Roberta Carr

Claire Shaeffer

Charles Kleibacker



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