Dear ASDP Board

The Power of a Label!

02/03/2013 7:43 PM | Anonymous

In 1988 I was asked to make a flapper style dress for a woman who loved to do period dance. She wanted it to wear to a party she planned to attend. This was soon after our move to Michigan.

It was an inexpensive number, polyester shantung and rayon fringe, but I constructed the pattern to fit her body and style needs, and as usual sewed in my ASHBRIDGE COSTUMES label along with the care instructions.

Imagine my surprise when I got an e-mail (early Jan 2013) from a woman in Florida who had purchased a dress at a thrift store and wanted to know more about it! She had tracked me down through my website because of the label. Her daughter just loved the dress! So, you never know where you may make contact with your potential market!

Written by Leslie Littell


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